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MARKETING ENVIRONMENT: The various external forces that can directly or indirectly affect the many activities of an organization. This is an integral part of environmental scanning. These activities include acquisition of human resources, raw materials, financial resources, and development of goods and services. The marketing environment includes forces such as: political, legal, regulatory, economic, social, technological, and competitive.
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                           RESOURCE ALLOCATION: The process of distributing resources for the production of goods and services which are then distributed for the satisfaction of wants and needs and human consumption. This is also commonly referred to by the single word "allocation." The resource allocation process is an essential part of an economy's effort to address the problem of scarcity Given that world is rampant with scarcity (unlimited wants and needs, but limited resources), not every want and need can be satisfied with available resources. Choices have to be made. Some wants and needs are satisfied, some are not. These choices, these decisions are the resource allocation process.EfficiencyAn efficient resource allocation exists if society has achieved the highest possible level of satisfaction of wants and needs from the available resources AND resources cannot be allocated differently to achieve any greater satisfaction.Three QuestionsThis whole resource allocation process is frequently viewed as answering three key questions:- What goods and services are produced with the available resources?
- How are available resources combined in the production of goods and services?
- For Whom are the goods and services produced?
Markets and GovernmentsResource allocation is accomplished through both voluntary market exchanges and involuntary government-imposed actions. Markets accomplish the process using prices, which create incentives for both producers and consumers. Governments address this process using regulations, taxes, and spending, which also create incentives among members of society.Both methods are necessary in a modern economy. Many resource allocation decisions are best made through markets, but some resource allocation decisions are better addressed using the coercive powers of government.
Recommended Citation:RESOURCE ALLOCATION, AmosWEB Encyclonomic WEB*pedia, http://www.AmosWEB.com, AmosWEB LLC, 2000-2019. [Accessed: April 26, 2019].
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Today, you are likely to spend a great deal of time looking for the new strip mall out on the highway looking to buy either an AC adapter that won't fry your computer or a case for your designer sunglasses. Be on the lookout for slow moving vehicles with darkened windows.
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Ragnar Frisch and Jan Tinbergen were the 1st Nobel Prize winners in Economics in 1969.
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"Sometimes when you innovate, you make mistakes. It is best to admit them quickly and get on with improving your other innovations. " -- Steve Jobs, Apple Computer founder
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Kuala Lumpur Commodity Exchange (Malaysia)
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