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KEYNESIAN ECONOMICS: A school of thought developed by John Maynard Keynes built on the proposition that aggregate demand is the primary source of business cycle instability, especially recessions. The basic structure of Keynesian economics was initially presented in Keynes' book The General Theory of Employment, Interest, and Money, published in 1936. For the next forty years, the Keynesian school dominated the economics discipline and reached a pinnacle as a guide for federal government policy in the 1960s. It fell out of favor in the 1970s and 1980s, as monetarism, neoclassical economics, supply-side economics, and rational expectations became more widely accepted, but it still has a strong following in the academic and policy-making arenas.
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                           SATISFACTION: The process of successfully fulfilling wants and needs. This also goes by the technical economic term utility, and is essentially synonymous with more common words, such as fulfillment, well-being, and to some degree prosperity or happiness. A basic fact of life is that people want and need goods and services to stay alive and to make that life more enjoyable. Satisfaction is the economic term that captures this wants-and-needs-fulfilling process. Satisfying wants and needs is the ultimate goal of economic activity, the end result of addressing the fundamental problem of scarcity. The attainment of satisfaction is also fundamental to life itself.A Word or Two on ScarcityThe pursuit of satisfaction, which has guided humanity for as long as humanity has been humanity, is best seen in the context of scarcity. Scarcity exists because wants and needs are unlimited but resources are limited. People want more than they are able to obtain. People are persistently and perpetually motivated to fulfill their unlimited wants and needs. Doing so provides satisfaction, it makes people better off.In prehistoric times, humans produced their own food, by hunting, fishing, or gathering fruits, to satisfy their hunger needs. In modern times, humans work at jobs to earn income that can be used to buy the food that they need. But whether modern or prehistoric, humans seek to satisfy that hunger need. While the modern economy is substantially more complex than that of the cave dwellers, the ultimate wants-and-needs-satisfying goal remains the same. Wants or NeedsSatisfaction is derived from the fulfillment of both wants and needs.- Wants are generally considered psychological desires that provide enjoyment, but are not essential to life. The desire to collect celebrity autographs of movie star Brace Brickhead or baseball superstar Harold "Hair Doo" Dueterman would fall in the wants category.
- Needs are thought of as physiological or biological requirements for continued existence. The requirement of nourishment achieved by eating one of Manny Mustard's Deluxe Club Sandwiches or a Gargantuan Taco (with jalapenos and sour cream) from Waldo's TexMex Taco World offers a prime example of a need.
From an economic perspective, it matters little whether a want or a need is fulfilled. Both generate satisfaction. Both motivate economic activity.
Recommended Citation:SATISFACTION, AmosWEB Encyclonomic WEB*pedia, http://www.AmosWEB.com, AmosWEB LLC, 2000-2017. [Accessed: October 21, 2017].
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Today, you are likely to spend a great deal of time wandering around the downtown area looking to buy either a packet of address labels large enough for addresses of both the sender and the recipient or a key chain with a built-in flashlight and panic button. Be on the lookout for small children selling products door-to-door.
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