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July 17, 2018 

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POLITICAL FORCES: Forces in the marketing environment that are shaped by elected (and sometimes appointed) officials that impact the decisions made by a business organization. Government officials can enact laws that could cause serious harm to specific business sectors. For example, a state that passes laws prohibiting off-shore drilling would dramatically affect an oil drilling company's business outlook. Through environmental scanning a business looks at these political forces that might affect them in the short and long term.

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TC: The abbreviation for total cost, which is the opportunity cost incurred by all of the factors of production used by a firm to produce of a good or service, including wages paid to labor, rent paid for the land, interest paid to capital owners, and a normal profit paid to entrepreneurs. Total cost is most important in the analysis a firm's short-run production decision and is frequently separated into total variable cost and total fixed cost.

     See also | opportunity cost | production | quantity | wage | rent | interest | normal profit | factors of production | short-run production | total variable cost | total fixed cost | economic profit | total revenue | externalities | accounting cost | average total cost | marginal cost |


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TC, AmosWEB GLOSS*arama, http://www.AmosWEB.com, AmosWEB LLC, 2000-2018. [Accessed: July 17, 2018].


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RISK LOVING

A preference for risk in which a person prefers risky income over guaranteed or certain income. Risk loving arises due to increasing marginal utility of income. A risk loving person prefers to undertake risk and is even willing to pay to do so. This is one of three risk preferences. The other two are risk neutrality and risk aversion.

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APLS

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Today, you are likely to spend a great deal of time browsing through a long list of dot com websites trying to buy either decorative celebrity figurines or a flower arrangement with anything but tulips for your grandfather. Be on the lookout for attractive cable television service repair people.
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The portrait on the quarter is a more accurate likeness of George Washington than that on the dollar bill.
"God grants victory to perseverance. "

-- Simon Bolivar, South American liberator

MC
Marginal Cost
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