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July 18, 2025 

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BRAND: The process of developing and maintaining a name, phrase, symbol or other identifying characteristic of a product or service to create recognition on the part of the consumer. This usually occurs over a period of time with multiple exposures and positive experiences. However, negative experiences dealing with the product can also create brand awareness, just not the kind a company works to achieve. Examples of brands are: Regal, Buick, General Motors.

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BANK FAILURE: In principle, this results when a bank's liabilities exceed assets for an extended period and the bank is forced to go out of business. This is comparable to other types of business that go bankrupt. However, because banks are heavily regulated by government entities, including the Federal Reserve System, Federal Deposit Insurance Corporation, and Comptroller of the Currency, bank failure does not necessarily mean that the bank ceases to operated. In may cases, such a failure means the operation of the bank is take over by one of the government entities. The troubled bank might also be allowed or "encouraged" to merge with another, healthier bank.

     See also | bank | fractional-reserve banking | bankruptcy | deposits | loans | money supply | Federal Reserve System | financial intermediary | bank panic | Federal Deposit Insurance Corporation | Comptroller of the Currency | savings and loan association | credit union | mutual savings bank |


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TOTAL FACTOR COST, MONOPSONY

The opportunity cost incurred by a monopsony when using a given factor of production to produce a good or service. This is the total cost associated with the use of a particular resource or factor of production--it is the total cost of the factor. For monopsony, the price paid increases with the quantity purchased and total factor cost increases at an increasing rate. Total factor cost is predominately used in the analysis of the factor market. Two derivative factor cost measures are average factor cost and marginal factor cost.

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Today, you are likely to spend a great deal of time at a flea market wanting to buy either a weathervane with a cow on top or a box of multi-colored, plastic paper clips. Be on the lookout for telephone calls from long-lost relatives.
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Approximately three-fourths of the U.S. paper currency in circular contains traces of cocaine.
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