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FIRM OBJECTIVES: The standard economic assumption underlying the analysis of firms is profit maximization. Firms are assumed to make decisions that will increase profit. Generally speaking, profit maximization is the process of obtaining the highest possible level of economic profit through the production and sales of goods and services. For a more thorough discussion of this topic, see the profit maximization entry. Real world firms might pursue other objectives including: (1) sales maximization, (2) pursuit of personal welfare, and (3) pursuit of social welfare. In some cases, these other objectives help a firm pursue profit maximization. In other cases, they prevent a firm from maximizing profit.
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                           BUYERS' MARKET: A disequilibrium condition in a competitive market that has a surplus or excess supply. Because the quantity supplied is greater than the quantity demanded, buyers have the "upper hand" when negotiating. A market surplus also goes by the more common term of buyers' market. The alternative to a buyers' market is a sellers' market, which has a shortage or excess demand. A buyers' market exists because the quantity supplied by the sellers exceeds the quantity demanded by the buyers... at a given market price. In this situation, sellers are seeking to sell more of the good than buyers are willing to buy, hence buyers can pick and choose the goods purchased from the sellers. Sellers are lucky to find someone willing and able to purchase their good.| Buyers' Market |  |
A buyers' market is illustrated by the market for 8-track tapes displayed in this exhibit. This graph was generated with data from the 88th Annual Trackmania 8-Track Tape Collectors Convention at the Shady Valley Exposition Center.At the existing market price of 70 cents, buyers have the "upper hand" in this market due to the excess supply of 8-track tapes. This surplus is indicated as the difference between the quantity supplied and the quantity demanded at the designated market price. In particular, the 70-cent price generates a quantity supplied of 600 tapes and a quantity demanded of 200 tapes. Sellers are willing and able to sell 400 tapes more than buyers are willing and able to buy. This excess supply of 400 tapes is what gives the buyers the upper hand. Note that a buyers' market does not mean the lack of competition among demanders have given some buyers market control. A buyers' market is a competitive market that simply has a temporary imbalance between the quantity demanded by the buyers and the quantity supplied by the sellers. A change in the market price eliminates the buyers' market, and could possibly even create a sellers' market.
Recommended Citation:BUYERS' MARKET, AmosWEB Encyclonomic WEB*pedia, http://www.AmosWEB.com, AmosWEB LLC, 2000-2025. [Accessed: December 5, 2025].
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BLACK DISMALAPOD
[What's This?]
Today, you are likely to spend a great deal of time waiting for visits from door-to-door solicitors wanting to buy either a how-to book on meeting people or clothing for your pet iguana. Be on the lookout for empty parking spaces that appear to be near the entrance to a store.
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This isn't me! What am I?
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Lewis Carroll, the author of Alice in Wonderland, was the pseudonym of Charles Dodgson, an accomplished mathematician and economist.
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"Wise men speak because they have something to say; Fools because they have to say something. " -- Plato, philosopher
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DCF
Discounted Cash Flow
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