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February 8, 2026 

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J CURVE: An interesting relationship that exists between the exchange rate for a nation's currency and its balance of trade. In principle, the drop in a nation's exchange rate, or price of currency, makes the currency less expensive to "buy." With "cheaper" currency the price of domestic production is less and the price of foreign stuff is more, causing an increase in exports to other countries and drop in imports coming in from foreign producers. The economy thus moves in the direction away from a trade deficit and toward a trade surplus. However, the first few months after a drop in the exchange rate the balance of trade goes in the other direction, with any existing trade deficit increasing or any trade surplus shrinking. This occurs because the quantities imported and exported don't change in the short run, but the prices do. Because more is paid for the same amount of imported goods and receive less for the same amount of exports, total spending on imports increases, total revenue received from exports declines, and the movement is in the trade deficit direction. Once those quantities start adjusting in the long run, then we see a movement in the direction of a trade surplus.

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CONGLOMERATE MERGER:

The consolidation of two or more separately-owned businesses, operating in separate industries, into a single firm. This is one of three types of mergers. The other two are horizontal merger--two competing firms in the same industry that sell the same products--and vertical merger--two firms in different stages of the production of one good, such that the output of one business is the input of the other.
A conglomerate merger arises when two or more firms in different markets producing unrelated goods join together to form a single firm. An example of a conglomerate merger is that between an athletic shoe company and a soft drink company. The firms are not competitors producing similar products (which would make it a horizontal merger) nor do they have an input-output relation (which would make it a vertical merger).

A number of major U.S. corporations have expanded their activities over the years through conglomerate mergers. General Electric provides an excellent real world example. In the hypothetical world of Shady Valley, OmniComglomerate, Inc. offers an example of how a firm can expand through conglomerate mergers.

Beginning its existence as OmniMotors, it focused exclusively on the production of automobiles. However, it expanded and diversified through conglomerate mergers with such firms as The Acme Sundial Company, which manufactured sundials; Tasty Cola Drinks, which produced soft drinks; Bank of the World, which offered banking services; and Mobility-Plus, which provided wireless telephone services.

Conglomerate mergers are considered relatively harmless when it comes to inefficiencies that result from market control. Because a conglomerate merger is between two firms in different industries, the degree of competition within EACH industry is largely unaffected.

Suppose, for example, that The Master Foot Company, a leading manufacturer of athletic shoes, merges with Juice-up, a soft drink firm. The resulting company (call it Juicy Foot) is faced with the same competition in each of its two markets after the merger as the individual firms were before the merger. The Master Foot division of Juicy Foot must still compete with its arch rival OmniRun. And the Juice-Up division of Juicy Foot must still compete with OmniCola, King Caffeine, Frosty Grape, and others in the soft drink market.

While conglomerate mergers tend to be relatively harmless, they can set the stage for problems. If several different markets are dominated by divisions owned by two large conglomerates, the potential for collusion is greater. Suppose, for example, that OmniConglomerate, Inc. controls OmniRun in the athletic shoe market, OmniCola in the soft drink market, OmniCell in the wireless telephone market, and OmniMotors in the automobile market. Also suppose that another conglomerate, Juicy Foot, controls Digital Distance in the wireless telephone, market and Mega Mobile in the automobile market, in addition to Juice-Up in the soft drink market and Master Foot in the athletic shoe market.

With so much competition between Juicy Foot and OmniConglomerate in several different markets, the incentive to cooperate rather than compete is much greater.

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Recommended Citation:

CONGLOMERATE MERGER, AmosWEB Encyclonomic WEB*pedia, http://www.AmosWEB.com, AmosWEB LLC, 2000-2026. [Accessed: February 8, 2026].


Check Out These Related Terms...

     | merger | horizontal merger | vertical merger | collusion | explicit collusion | implicit collusion |


Or For A Little Background...

     | oligopoly | oligopoly, behavior | oligopoly, characteristics | industry | market structures | market control | firm | industry | competition among the few | short-run production analysis | profit maximization | production |


And For Further Study...

     | market share | concentration ratios | four-firm concentration ratio | eight-firm concentration ratio | barriers to entry | product differentiation | game theory | cartel | kinked-demand curve |


Related Websites (Will Open in New Window)...

     | U.S. Chamber of Commerce | General Electric |


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