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SALES MAXIMIZATION: The notion that business firms (especially those operating in the real world) are primarily motivated by the desire to achieve the greatest possible level of sales, rather than profit maximization. On a day-to-day basis, most real world firms probably do try to maximize sales rather than profit. For firms operating in relatively competitive markets, facing relative fixed prices, and relatively constant average cost, then increasing sales is bound to increase profits, too. Moreover, according to the notion of natural selection, even firms that seek to maximize sales, those that also maximize profit will remain in business.
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                           HORIZONTAL EQUITY: A tax equity principle stating that people with the same ability to pay taxes should pay the same amount of taxes. This is one of two equity principles related to the ability-to-pay principle. The other is vertical equity, which states that people with a different ability to pay taxes should pay a different amount of taxes. Horizontal equity is a basic "fairness" notion of government taxation. If government needs to collect taxes from members of society to finance the provision of public goods and other government operations, then it makes sense to collect those taxes in a fair and equitable manner. One noted criterion of equity is the ability-to-pay principle, stating that taxes should be collected from those who can afford to pay, those with ability to pay reflected by income.Using the ability-to-pay as the criterion for taxes, it also makes sense to collect the same amount of taxes from those with the same ability to pay. This across the board tax equality is horizontal equity. Suppose, for example, that Jonathan McJohnson earns $50,000 of income as a junior executive at OmniConglomerate, Inc. and pays $5,000 income taxes, a rate of 10%. Horizontal equity results if Manny Mustard, the proprietor of Manny Mustard's House of Sandwich, pays a like $5,000 of taxes on a like $50,000 of income earned from his sandwich-making business. Horizontal equity is violated if people with the same ability to pay, or income, pay different taxes. If Jonathan McJohnson and Manny Mustard both $50,000 of income, but due to a special tax deduction for home ownership, Jonathan pays only $2,500 in taxes while Manny pays $5,000, then horizontal equity is not achieved. A related tax equity principle is vertical equity. Vertical equity holds if people with different abilities to pay, that is, different income, pay different taxes. Vertical equity is violated if people with different abilities pay the same taxes.
Recommended Citation:HORIZONTAL EQUITY, AmosWEB Encyclonomic WEB*pedia, http://www.AmosWEB.com, AmosWEB LLC, 2000-2023. [Accessed: June 6, 2023].
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BROWN PRAGMATOX
[What's This?]
Today, you are likely to spend a great deal of time watching the shopping channel seeking to buy either a hepa filter for your furnace or a wall poster commemorating next Thursday. Be on the lookout for strangers with large satchels of used undergarments.
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Parker Brothers, the folks who produce the Monopoly board game, prints more Monopoly money each year than real currency printed by the U.S. government.
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"I've always believed that if you put in the work, the results will come. I don't do things half-heartedly. Because I know if I do, then I can expect half-hearted results. " -- Michael Jordan, basketball player
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NAIRU
Non-Accelerating Inflation Rate of Unemployment
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