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MARKET CONTROL: The ability of buyers or sellers to exert influence over the price or quantity of a good, service, or commodity exchanged in a market. Market control depends on the number of competitors. If a market has relatively few buyers, but a bunch of sellers, then the buyers tend to have relatively more market control than sellers. The converse occurs if there are a bunch of buyers, but relatively few sellers. If the market is controlled on the supply side by one seller, we have a monopoly, and if it is controlled on the demand side by one buyer, we have a monopsony. Most markets are subject to some degree of control.
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                           SELLERS' MARKET: A disequilibrium condition in a competitive market that has a shortage or excess demand. Because the quantity demanded is greater than the quantity supplied, sellers have the "upper hand" when negotiating. A sellers' market also goes by the more common term of shortage. The alternative to a sellers' market is a buyers' market, which has a surplus or excess supply. A sellers' market exists because the quantity demanded by the buyers exceeds the quantity supplied by the sellers... at a given market price. In this situation, buyers seek to buy more of the good than sellers are willing to sell, hence sellers can pick and choose whom they sell to among prospective the buyers. Buyers are lucky to find a good to purchase.| Sellers' Market |  |
A sellers' market is illustrated by the market for 8-track tapes displayed in this exhibit. This graph was generated with data from the 88th Annual Trackmania 8-Track Tape Collectors Convention at the Shady Valley Exposition Center.Sellers have the "upper hand" in this market due to the excess demand of 8-track tapes. This shortage is indicated as the difference between the quantity demanded and the quantity supplied at the designated market price. In particular, the 30-cent price generates a quantity demanded of 600 tapes and a quantity supplied of 200 tapes. Buyers are willing and able to buy 400 tapes more than sellers are willing and able to sell. This excess demand of 400 tapes is what gives the sellers the upper hand. Note that a sellers' market does not mean the lack of competition among suppliers have given some sellers market control. A sellers' market is a competitive market that simply has a temporary imbalance between the quantity demanded by the buyers and the quantity supplied by the sellers. A change in the market price would eliminate the sellers' market, and possibly even create a buyers' market.
Recommended Citation:SELLERS' MARKET, AmosWEB Encyclonomic WEB*pedia, http://www.AmosWEB.com, AmosWEB LLC, 2000-2023. [Accessed: June 1, 2023].
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BLUE PLACIDOLA
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Today, you are likely to spend a great deal of time watching infomercials looking to buy either a how-to book on the art of negotiation or a flower arrangement for your aunt. Be on the lookout for celebrities who speak directly to you through your television.
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During the American Revolution, the price of corn rose 10,000 percent, the price of wheat 14,000 percent, the price of flour 15,000 percent, and the price of beef 33,000 percent.
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"Chance favors only the prepared mind." -- Louis Pasteur, biologist
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Sydney Futures Exchange
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