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BRAND LOYALTY: A positive attitude toward and preference for purchasing a specific product or service in the market place. It is the desired goal of all businesses to create brand loyalty from members of their target markets. Once brand loyalty has been created it is more difficult to persuade customers to switch to an alternative brand. Some consumers will only purchase Mountain Dew, nothing else will do.

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AVERAGE FACTOR COST CURVE: A curve that graphically represents the relation between average factor cost incurred by a firm for buying or hiring a factor of production and the factor quantity. Because average factor cost is essentially factor price, the average factor cost curve (in most circumstances) is also the factor supply curve facing the firm. This curve is constructed to capture the relation between average factor cost and the factor quantity, holding other variables constant.

     See also | curve | average factor cost | total factor cost | factor price | factor supply curve | marginal factor cost | factor markets | perfect competition | monopsony | market control | average cost |


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AVERAGE FACTOR COST CURVE, AmosWEB GLOSS*arama, http://www.AmosWEB.com, AmosWEB LLC, 2000-2024. [Accessed: March 29, 2024].


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MARGINAL COST AND LAW OF DIMINISHING MARGINAL RETURNS

Decreasing then increasing marginal cost, reflected by a U-shaped marginal cost curve, is the result of increasing then decreasing marginal returns. In particular the decreasing marginal returns is caused by the law of diminishing marginal returns. As such, the law of diminishing marginal returns affects not only the short-run production of a firm but also the cost of short-run production. This translates into a positively-sloped supply curve for profit-maximizing competitive firms.

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Today, you are likely to spend a great deal of time searching for a specialty store seeking to buy either a microwave over that won't burn your popcorn or a T-shirt commemorating the first day of winter. Be on the lookout for rusty deck screws.
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Post WWI induced hyperinflation in German in the early 1900s raised prices by 726 million times from 1918 to 1923.
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