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BRAND EQUITY: The intrinsic value a brand has in the market place. This value is developed over a period of time and because a brand is widely recognized. There is an amount of business that is repeatedly generated due to brand alone. Brand equity is achieved based on brand recognition, brand loyalty and perceived product quality. BMW has developed an image of high product quality and performance which in turn has created a high brand equity.
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STABLE EQUILIBRIUM Equilibrium that is restored if disrupted by an external force. Most economic models have equilibrium that is stable, reflecting the observation that the real world adapts to changes and maintains a fair degree of stability. The alternative to a stable equilibrium is an unstable equilibrium.
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The Business About INVESTMENTI had fun that last time we wandered into Shady Valley's very own Happy-Time Gala-World Fun-Land Amusement Park, didn't you? Let's stroll through it again, just to see what adventures we might find. Okay, I admit to an ulterior motive. The Happy-Time Gala-World Fun-Land Amusement Park recently added a new ride -- the Cap'n Space Fright Whirl. If you thought the Monster Loop Death Plunge roller coaster was exciting, then you're in for a real treat with this one. My interest in the Cap'n Space Fright Whirl, however, is NOT from the standpoint of risking a recently eaten meal. On the contrary, I'm going to don my pointy-headed economist disguise and check out this mass of twisted metal and high-flying cages as a prime example of capital. In the process we might be able to gain some insight into the whys and wherefors of the thing we call investment.
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PINK FADFLY
[What's This?]
Today, you are likely to spend a great deal of time wandering around the shopping mall hoping to buy either a birthday gift for your mother or a weathervane with a horse on top. Be on the lookout for telephone calls from former employers.
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This isn't me! What am I?
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The first paper currency used in North America was pasteboard playing cards "temporarily" authorized as money by the colonial governor of French Canada, awaiting "real money" from France.
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"There's a very positive relationship between people's ability to accomplish any task and the time they're willing to spend on it." -- Dr. Joyce Brothers
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BEA
Bureau of Economic Analisys
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