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SALES MAXIMIZATION: The notion that business firms (especially those operating in the real world) are primarily motivated by the desire to achieve the greatest possible level of sales, rather than profit maximization. On a day-to-day basis, most real world firms probably do try to maximize sales rather than profit. For firms operating in relatively competitive markets, facing relative fixed prices, and relatively constant average cost, then increasing sales is bound to increase profits, too. Moreover, according to the notion of natural selection, even firms that seek to maximize sales, those that also maximize profit will remain in business.
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PROSPERITY: A period of sustained growth that often lasts for a decade or two. A prosperity usually includes several separate business cycles, each with relative mild recessions and very vigorous, healthy expansions. The United States enjoyed prosperity from the late-1940s into the mid-1960s, a period that many look fondly on as our "golden age." The prosperity of this period, as is often the case, was the direct aftermath of a severe depression. In particular, the restructuring needed to achieve a period of extended prosperity was a hallmark of the Great Depression of the 1930s. See also | business cycles | expansion | contraction | recession | depression | institution |
Recommended Citation:PROSPERITY, AmosWEB GLOSS*arama, http://www.AmosWEB.com, AmosWEB LLC, 2000-2025. [Accessed: July 11, 2025].
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CONSTANT RETURNS TO SCALE A given proportional change in all resources in the long run results in the same proportional change in production. Constant returns to scale exists if a firm increases ALL resources--labor, capital, and other inputs--by 10 percent, and output also increases by 10 percent. This is one of three returns to scale. The other two are increasing returns to scale and decreasing returns to scale.
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RED AGGRESSERINE
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Today, you are likely to spend a great deal of time surfing the Internet seeking to buy either a how-to book on fixing your computer, with illustrations or several magazines on computer software. Be on the lookout for defective microphones.
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Sixty percent of big-firm executives said the cover letter is as important or more important than the resume itself when you're looking for a new job
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"If anything terrifies me, I must try to conquer it. " -- Francis Charles Chichester, yachtsman, aviator
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IER
International Economic Review
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