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January 24, 2020 

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MARKET DEMAND: The total demand of every individual willing and able to buy a good. Market demand is found by combining the individual demands of everyone willing and able to buy a particular good. The market demand curve is found by horizontally adding all individual demand curves, that is, sum up the quantities demanded by all buyers at each and every price. Market demand operates according to the law of demand, as illustrated by a downward-sloping market demand curve. For higher prices the quantity demanded by all buyers in the market combined is less than the quantity demanded for lower prices.

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SOCIAL REGULATION: Government regulation that addresses specific social problems, including pollution, product safety, worker safety, and discrimination. The late 1960s and early 1970s was a period of considerable social regulation. Within a 10-year period the government established several regulatory agencies, including Equal Employment Opportunity Commission, Environmental Protection Agency, National Highway Traffic Safety Administration, Occupational Safety and Health Administration, and Consumer Product Safety Commission, to deal with social problems.

     See also | regulation | government | government functions | pollution | discrimination | second estate | third estate | Occupational Safety and Health Administration | Consumer Product Safety Commission | deregulation |


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SLOPE, CONSUMPTION LINE

The positive slope of the consumption line is also termed the marginal propensity to consume (MPC). This slope is greater than zero but less than one, reflecting induced consumption and the Keynesian psychological law of consumer behavior that consumption increases by less than the increase in income. The slope of the consumption line provides the foundation for the slope of the aggregate expenditures line and thus also affects the magnitude of the multiplier process.

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Today, you are likely to spend a great deal of time watching the shopping channel hoping to buy either a T-shirt commemorating last Friday (you know why) or a rotisserie oven that can also toast bread. Be on the lookout for bottles of barbeque sauce that act TOO innocent.
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Two and a half gallons of oil are needed to produce one automobile tire.
"Wherever you go, no matter what the weather, always bring your own sunshine."

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