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December 6, 2024 

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DIFFERENTIATED: A targeting strategy in which the company develops two or more marketing mixes to satisfy the needs of multiple segments of the market. Each mix focuses on a specific segment. Sometimes this happens after a firm has used a concentrated strategy in one market and then expands into a new market.

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MACRO GOALS: The three goals of a mixed economy that are most relevant to the study of macroeconomics are full employment, stability, and economic growth. Full employment is the condition in which all of the economy's available resources are engaged in the production of goods and services. Stability is the condition in which the economy avoids large changes in production, employment, and especially prices. Economic growth is the condition in which the economy's production possibilities are expanding over time.

     See also | economic goals | micro goals | mixed economy | macroeconomics | full employment | stability | economic growth | price stability | unemployment | unemployment rate | natural unemployment rate | gross domestic product | employment | price level | inflation | business cycle | production possibilities | growth rate |


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RESOURCES

Labor, capital, land, and entrepreneurship used by society to produce consumer satisfying goods and services. Resources are often given the more descriptive term factors of production.

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Today, you are likely to spend a great deal of time going from convenience store to convenience store hoping to buy either a how-to book on meeting people or clothing for your pet iguana. Be on the lookout for pencil sharpeners with an attitude.
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John Maynard Keynes was born the same year Karl Marx died.
"Use, do not abuse; neither abstinence nor excess ever renders man happy."

-- Voltaire, philosopher

BPEA
Brookings Papers on Economic Activity
A PEDestrian's Guide
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