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CHANGE IN DEMAND: A shift of the demand curve caused by a change in one of the demand determinants. In essence, a change in demand is caused by any factor affecting demand EXCEPT price. This concept should be contrasted directly with a change in quantity demanded. You should also review the terms change in quantity supplied and change in supply, too. A change in demand is a change in ALL demand price-quantity demanded pairs, meaning that each price is matched up with a different quantity (which is illustrated as a shift of the demand curve). And this change in demand is caused by a change in any of the demand determinants. In contrast, a change in quantity demanded is a change from one price-quantity pair to the another (which is illustrated as a movement along a given demand curve).
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MARGINAL UTILITY The additional utility obtained from the consumption or use of an additional unit of a good. It is specified as the change in total utility divided by the change in quantity. Marginal utility indicates what each additional unit of a good is worth to a consumer and provides a theoretical basis for understanding market demand and the law of demand. Marginal utility generally declines with increased consumption of a good, a reflection of the law of diminishing marginal utility.
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BROWN PRAGMATOX
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Today, you are likely to spend a great deal of time going from convenience store to convenience store hoping to buy either a birthday gift for your grandfather or a pleather CD case. Be on the lookout for the last item on a shelf.
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Approximately three-fourths of the U.S. paper currency in circular contains traces of cocaine.
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"He who has begun has half done. Dare to be wise ‚ begin! " -- Horace, poet, satirist
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WIPO
World Intellectual Property Organization
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