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December 11, 2018 

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AGGREGATE MARKET ANALYSIS: An investigation of macroeconomic phenomena, including unemployment, inflation, business cycles, and stabilization policies, using the aggregate market interaction between aggregate demand, short-run aggregate supply, and long-run aggregate supply. Aggregate market analysis, also termed AS-AD analysis, has been the primary method of investigating macroeconomic activity since the 1980s, replacing Keynesian economic analysis that was predominant for several decades. Like most economic analysis, aggregate market analysis employs comparative statics, the technique of comparing the equilibrium after a shock with the equilibrium before a shock. While the aggregate market model is usually presented as a simply graph at the introductory level, more sophisticated and more advanced analyses often involve a system of equations.

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AVERAGE TOTAL COST CURVE:

A curve that graphically represents the relation between average total cost incurred by a firm in the short-run product of a good or service and the quantity produced. The average total cost curve is constructed to capture the relation between average total cost and the level of output, holding other variables, like technology and resource prices, constant. The average total cost curve is one of three average curves. The other two are average variable cost curve and average fixed cost curve. A related curve is the marginal cost curve.
The average total cost curve is U-shaped. Average total cost is relatively high for small quantities of output, then as production increases, it declines, reaches a minimum value, then rises.

Because average total cost is a combination of average variable cost and average fixed cost, the U-shape of the average total cost curve is a result of both underlying averages. At small production quantities, both average fixed cost and average variable cost decline, resulting in a negatively-sloped average total cost curve. However, because of the law of diminishing marginal returns, average variable cost eventually increases, which overwhelms the continuing decline of average fixed cost and results in a positively-sloped average total cost curve.

Average Total Cost Curve
Average Total Cost Curve
The graph to the right is the average total cost curve for the short-run production of Wacky Willy Stuffed Amigos (those cute and cuddly armadillos and tarantulas). The quantity of Stuffed Amigos production, measured on the horizontal axis, ranges from 0 to 10 and the average total cost incurred in the production of Stuffed Amigos, measured on the vertical axis, ranges from about $3 to over $8.

As noted above, the average total cost curve is U-shaped. For the first 6 Stuffed Amigos, average total cost declines from over $8 to a low of $3. However, for the production beyond 7 Stuffed Amigos, average total cost increases.

While it would be easy to attribute the U-shape of the average total cost curve to increasing, then decreasing marginal returns (and the law of diminishing marginal returns), such is not completely true. While the law of diminishing marginal returns is indirectly responsible for the positively-sloped portion of the average total cost curve, the negatively-sloped portion is attributable to increasing marginal returns, and perhaps more importantly to declining average fixed cost.

The average total cost curve is most important to the analysis of a firm's short-run production when compared to the price. If price is greater than average total cost, then a firm receives economic profit on each unit of the output produced and sold. If price is less than average total cost, then a firm incurs a loss on each unit produced and sold. However, whether or not the loss is great enough to force the firm to shut down production depends on a comparison between price and average variable cost.

<= AVERAGE TOTAL COSTAVERAGE VARIABLE COST =>


Recommended Citation:

AVERAGE TOTAL COST CURVE, AmosWEB Encyclonomic WEB*pedia, http://www.AmosWEB.com, AmosWEB LLC, 2000-2018. [Accessed: December 11, 2018].


Check Out These Related Terms...

     | average cost | average total cost | average fixed cost curve | average variable cost curve | average fixed cost | average variable cost | total cost | total cost curve | variable cost | fixed cost | marginal cost curve | U-shaped cost curves |


Or For A Little Background...

     | opportunity cost | production | production cost | business | factors of production | microeconomics | short-run production analysis | law of diminishing marginal returns | marginal returns | marginal analysis | average product curve |


And For Further Study...

     | total variable cost | total variable cost curve | total fixed cost | total fixed cost curve | total cost and marginal cost | total cost curves | total variable cost and total product | legal business organizations | firm objectives | opportunity cost, production possibilities | profit | economic profit | accounting profit | normal profit | accounting cost | profit maximization | long-run average cost |


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