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April 25, 2018 

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SALES MAXIMIZATION: The notion that business firms (especially those operating in the real world) are primarily motivated by the desire to achieve the greatest possible level of sales, rather than profit maximization. On a day-to-day basis, most real world firms probably do try to maximize sales rather than profit. For firms operating in relatively competitive markets, facing relative fixed prices, and relatively constant average cost, then increasing sales is bound to increase profits, too. Moreover, according to the notion of natural selection, even firms that seek to maximize sales, those that also maximize profit will remain in business.

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MACROECONOMIC PROBLEMS: Undesirable situations that exist in the macroeconomy, largely because one or more of the macroeconomic goals are not satisfactorily attained. The primary problems are unemployment, inflation, and stagnant growth. Macroeconomic theories are designed to explain why these problems emerge and to recommend corrective policies.

     See also | unemployment | inflation | macroeconomic sectors | macroeconomic markets | macroeconomic theories | macroeconomy | full employment | stability | economic growth | Unemployment | inflation | demand | production | scarcity | living standard | price level | purchasing power | money | uncertainty | contraction | business cycle | expansion | aggregate production | factors of production | labor | capital | land | entrepreneurship | investment expenditures | depreciation | regulation | technology | education | macroeconomics | macroeconomic goals | full employment | business cycles | business cycle phases | stability | economic growth | factors of production | contraction | expansion | potential real gross domestic product | shortage | surplus | circular flow | technology |


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LONG RUN, MICROECONOMICS

In terms of the microeconomic analysis of production and supply, a period of time in which all inputs under the control of a firm used in the production process are variable. In the long run, labor and capital are variable inputs. The long-run analysis of production reveals the key role played by returns to scale. This is one of four production time periods used in the study of microeconomics. The other three are short run, very long run, and very short run (or market period). The long run is also a time period designation used in the macroeconomic analysis of economic growth and full employment.

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